Strategy & Content Consulting & Execution

specializing in B2B and B2C content, consumer Experiences, Branding, Marketing Communication, Media Publications, Professional travel Reviews, and More

For companies Targeting A Global Presence

project management


Planning and overseeing full content . implementation projects. Whether it's a new website, strategic partnership, or company rebranding, I will manage all deliverables and verify all needed assets

website content


You know what you want to say, you know who your audience is you just need some help conveying it with the right language and tone 



Get in touch with your audience and let them know what's going on:   updates, company news, personal statements, and new products. Let me create these for you

blog posts


Long or short, personal or explanatory, I can write your blog posts to promote your business  or create exposure and link to your core  products

PR articles


Whether it's media publications or internal summaries I can create coherent, descriptive, and accurate articles based on your objectives and target readers while implementing online digital strategies

ux copywriting


Creating content that will get your audience to do something: answer questionnaires, download apps, subscribe to newsletters, etc. I'll make sure it  fulfils a goal

content writing hebrew english
"Annie started working with Sproutt as a Content Writer and eventually has been able to take on many other roles. From writing and handling PR articles, to creating our blog's content strategy, working closely with our designers for visual content and landing pages, and has even initiated a brand new project, our online magazine. Annie is able to work closely as part of our team with different groups, promptly delivers, works seamlessly, and always shows initiative" Assaf Henkin President at Sproutt

"Annie is an easy-going and great person to work with. Additionally to her creative content creation, she is always helping us find ways to make our marketing content better, and stand out to our target audience."  Lynde Jones, Israel Experience Digital Marketing Specialist

"I always enjoy working with Annie and she is our first choice As a content writer for NYC.   Annie's writing is always accurate, funny, filled with useful information and makes you want to order a plane ticket, as soon as you finish reading her articles. She is always ahead of her deadlines and as a content editor I know she is one of my best options when it comes to a choosing a  freelance writer for our website. " Liron Bonano Stern, Content Editor 
"We've had the pleasure of working with Annie. During our work on our landing page, Annie knew how to provide excellent results quickly, make adjustments, and ask the right questions. Working with Annie made us think about our value proposition and present it to our audience clearly." Roi Tzikorel, Co Founder at Spark

"We worked with Annie on a brochure that we've created for the company. The process of working together was professional and pleasant. Annie listened patiently to our expectations and combined those with her point of view on things to create a brochure that combines our requirements with her professional understanding. We definitely recommend working with her." Adar Glusman, Market Research & Communication Manager at Artbrain

"Highly skilled and very patient we were very happy to work with you – we'll be in touch in future for sure"  Eli Tene, Owner Hi Light Marketing & Advertising

"Annie is very professional and talented! I engaged Annie as a content provider for a travel company that I represent. In addition to the high-quality content she provides, I received added value from her such as in-depth review of the trip with feedbacks and recommendations. The materials she provided brought significant exposure and interest.  Above all, it was pleasant and fun to work with her; it is undoubtedly a long-term relationship." Ayelet Roth, Business Development & Digital Marketing

" Websem has ample experience with outsourced content providers and have never had such a professional and responsible contractor. One that thinks above and beyond and initiates an open dialogue with our clients in order to get full and detailed briefs for all sides to reach their goals.  Of course the quality of content is of the highest level." Jozzef Eden, Senior Account Manager, Websem
content writing hebrew english

Growing up both in the United States and Israel, I've absorbed multiple cultures for the price of one – East Coast, West Coast, and the Tel Aviv coast. Later, I graduated from UC Berkeley in California with a BSc in Industrial Engineering and an MBA from INSEAD in France. 

After years in Project Management and Product Marketing in the hi-tech world, I moved on to my passion for writing. Today, after publishing my first best selling book, 'Seven Hours Back', I work with leading global companies with both online and offline presence to get their point across and oversee processes via an array of channels utilizing my own experiences to create a unique voice and original content. 

I love writing and I love cooperating with others to create the perfect article, blog post, website content, marketing plan, and any other piece or project, big or small

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New York | Israel


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